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How to Grow Your Business Using LinkedIn with Ted Prodromou

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Show Quote

“Keep your face to the sunshine and you cannot see a shadow.”

-Helen Keller

Resources

The Ultimate Guide to LinkedIn for Business– Ted Prodromou’s book on how to use LinkedIn to grow your business and create more leads. 

Your LinkedIn Coach — Visit Ted’s website to learn more about his professional services.

Think and Grow Rich by Napoleon Hill — Ted Prodromou recommends this classic book on cultivating a wealth mindset.

Key Takeaways 

1) Treat people like people on LinkedIn and focus on building relationships.

2) When you have a new contact, follow up with content that’s relevant to that person. 

3) Share content on LinkedIn. Short videos have high engagement right now.

Show Notes

**Click the timestamp to jump directly to that point in the episode.

[2:36] – How did Ted start his entrepreneurial journey?

  • He was in the tech world for the first twenty years of his career.

[6:55]  Was the low point of his career having to reinvent himself?

  • Ted has been through three major resets in eighteen years.

[9:29]  What was the biggest lesson he learned during the three resets he had to go through?

  • You’ve got to keep learning. Keep your skills sharp.
  • Focus on technical skills as well as personal development.

[12:06]  What advice does he have for listeners that are contemplating going out on their own?

  • Be ready to do that at any time because companies come and go.
  • Always nurture your network. Reach out to friends, colleagues, and co-workers.

[15:07]  What are the services he provides to help the business community?

  • He works with small and medium-sized companies.
  • He helps them establish their brand on LinkedIn. 

[19:06]  What are three ways listeners can grow their business using LinkedIn?

  • Be different.
  • Have conversations with people on LinkedIn and get to know them.
  • Definitely connect with people through your alumni network.

[22:49]  What is being different on LinkedIn?

  • Treating people like people.
  • Focus on building the relationship.

[25:22]  What’s the second way he suggests listeners can grow their business using LinkedIn?

  • Ask people to tell you something interesting about themselves that you wouldn’t know from their LinkedIn profile.
  • Follow up with useful content.

[27:57]  What is his response rate when he sends follow up questions?

  • 10-20% of the time.

[29:26]  What’s the third way listeners can increase their lead flow using LinkedIn?

  • You can share content.
  • Short videos are working well.
  • You’ve got to grab their attention in the first three seconds.

[32:05]  What are some common mistakes business owners make online?

  • Asking for something before you’ve established a relationship.
  • Your headline should be who you help and how you help them.
  • When you put something online, it needs to be simple and clear.

[36:37]  What size businesses does Ted typically work with?

  • He usually works with small companies from 1-20 people in size.

[39:25]  What’s the best way to reach Ted?

[39:49]  What does Ted do to keep his edge?

  • He loves technology and listens to podcasts.

[41:26]  Who has been the most impactful person in his life so far?

  • Perry Marshall who taught him Google AdWords and motivated him to write.

[42:15]  How can listeners buy his books?

  • Through his website and Amazon. 

[42:29]  What is one book or resource Ted recommends?

[43:03]  What does Ted do in his free time?

  • He loves to spend time outdoors.

[43:36]  What does financial freedom mean to Ted?

  • The feeling that you’ve arrived.

[45:26]  How does Ted want to be remembered?

  • As someone who helped a lot of people.

[46:27] – What’s one final tip Ted would give listeners?

  • Enjoy the journey and help people every day. 

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